Free audit tool
Free Google Business Profile audit
Answer 8 questions about your profile and review habits. Get a graded score across verification, categories, completeness, photos, rating, review velocity, response rate, and negative-response quality, plus the three fixes that move local ranking and trust the most. Two minutes. No Google login.
1. Is your Google Business Profile claimed and verified?
You can edit the profile and reply to reviews from your Google account.
2. Is your primary category exact, with relevant secondary categories?
Example: 'Emergency plumber' beats 'Plumber' if that is the work you want.
3. Are hours, phone, and website complete and current?
Including holiday hours. Wrong hours are a top source of 1-star ratings.
4. Do you have 10+ real photos, with something added in the last 90 days?
Interior, exterior, team, and work results. Recency signals an active business.
5. Is your average rating 4.0 or higher?
Below 4.0, many searchers filter you out before reading anything.
6. Are new reviews arriving at least monthly?
Review recency and velocity matter, not just the total count.
7. Do you respond to ALL reviews within 7 days?
Positive ones too. Response rate and speed are visible to every future customer.
8. Do negative reviews get a calm, specific owner response?
No arguing, no copy-paste apologies, one concrete next step.
0 of 8 answered. Answer all 8 to get your grade.
How the scoring works
Each check carries a weight. Responding to all reviews within 7 days is the heaviest (20 points) because response rate is both a ranking signal input and visible trust evidence. A partial answer earns half weight. Your three lowest-scoring, highest-weight checks become your fix list, so you always know what to do first.
Audit questions, answered
Is the Google Business Profile audit really free?
Yes. The audit is free, takes about two minutes, and requires no account. You enter your email at the end to see your graded report and to be notified when scheduled re-audits launch.
Do I need to connect my Google account?
No. This is a guided self-audit: you answer 8 questions about your profile and review habits, and the tool scores them with the weighting used across the audit. No Google login or API access is needed.
What does review response rate have to do with local ranking?
Google's own guidance says responding to reviews shows you value customers, and review signals feed the prominence factor in local ranking. Response rate is also visible trust evidence for every future customer reading your profile.
How often should I re-audit my profile?
Quarterly for a stable business, monthly if you are actively fixing a weak review presence. Reviews, photos, and hours drift; a two-minute re-audit catches the drift before it costs customers.
Low response-rate score?
That is the highest-weight fix on this audit, and the one Reply Studio solves in minutes a week. Draft brand-safe replies to every review, free.
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